Virtual Store

Definition

A virtual store is a digital, interactive online store that lets shoppers explore and purchase products in an immersive environment. In these virtual spaces, AI-driven digital assistants provide personalised service, guiding shoppers whenever they need assistance.

Statistics

• 64% of survey participants stated that they preferred the presentation of products in virtual reality shop over a traditional online store – Stylight
• 88% increase in sales due to immersive shopping environments – Obessar
• 71% of consumers say they would shop more often if they used Augmented Reality – Reydar
• 40% decrease in product returns due to the use of 3D and AR in e-commerce shops – Shopify

Design with a Purpose and Audience in Mind

Store Esthetics

• Interior Design
• Brand History and Introductions
• Live Streaming of events.

Product & Product Segments

• Define focus area – Products & Product Segments
• Product Narration max. 60 words
• Frequently asked product questions
• Virtual Features – 3D, VTO, social media sharing

Digital Assistant

• Humanoid appearance/brand representation
• Voice tone
• Lip Synchronization
• Language & Regional ascent
• Training Non-English word pronunciations

Customer Support

• Contextual, Agent driven Issue resolution​
• Integration with Source systems

Product Advisor

• Virtual CMO
• Product Presentations
• Application assistance
• Co-browse on Website

Virtual Store

• Immersive 3D stores with GenAI powered Assistant
• Live contextual assistance on the digital twin

Social Influencer 

• Brand Ambassador & Influencer
• Across channels assistance and representation